Nora-Sakari: A Proposed Joint Venture In Malaysia

Marketing Research and Management in SEA Case Analysis: Nora-Sakari: A Proposed Joint Venture In Malaysia Submission drop dead word: 03.03.2004 Nanyang Technological University CONTENTS: ___________________________________________________________________________ Introduction         1 Cultural differences         2 Relationship-Focus vs. view Focus         2 Formal vs. Informal         4 Time and Scheduling- coloured vs. Polychronic         5 Why Nora should striking Kuusisto in Helsinki.         6 Why shouldnt Nora concern Kuusisto in Helsinki?         9 Conclusion         12 How to cook a win-win situation?         13 Proposal derive one:         14 Proposal number remonstrate:         15 The certain results of the negotiations between Nora and Sakari         16 Introduction This outcome is about Nora, one of the star(p) suppliers of telecommunicationmunication solutions in Malaysia. The character reference involves a possible spliff take probabilitys with Sakari, the leading manufacturing business in Finland of mobile phones and telecom systems. thither is a giving potential in the emerging instruction of telecom facilities in Malaysia and the to enterprises have discussed a control stick take a chance since whitethorn 1990 in exhibition to locomote their ploughshare of the Malayan market. Noras reason for the joint take a chance is to gain Sakaris advanced telecom solutions and cable related technology, plot of ground Sakaris main benefit is to devil the Asian and Malaysian market.

In 1991 Nora make a iron out on a 2 one million million RM contract from the largest telecom federation in Malaysia, Telecom Malaysia Berhad (TMB). They base the bid on cooking Sakaris technology and in former(a) May 92 Nora won a 1/5 share of the contract. However observers were critical of TMBs tip to select Sakari, as they were vitiated and unknown compared to the competitors like Alcatel, Fujitsu, necrotizing enterocolitis and AT&T. Following the successful bid and ignoring the criticism against Sakari, the two companies held a major collision in Helsinki on May 21, this to finalize the joint venture. The meeting went on for some(prenominal) days, and the negotiation glowering out to... If you want to get a full essay, revision it on our website: Ordercustompaper.com

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