Communication Process

1 COMMUNICATION PROCESS CONTENTS 1.0 Aims and Objectives 1.1 Introduction 1.2 immaterial and inborn Flow of conversation 1.2.1 External Flow 1.2.2 Internal Flow 1.3 Steps in colloquy Process 1.4 divergent Types of conference Systems 1.4.1 Interpersonal parley 1.4.2 Impersonal discourse 1.5 co-ordinated Marketing Communications 1.6 ingratiating Communication 1.7 Let us Sum up 1.8 Lesson decimate Activity 1.9 Keywords 1.10 Questions for Discussion 1.11 Suggested Readings 1.0 AIMS AND OBJECTIVES afterwards studying this lesson, you will be able to: Know the theory of colloquy and its use in sales promotion severalize steps involved in communication process construe what is integrated marketing communication 1.1 INTRODUCTION Communication is a unique animal used by marketers in an attempt to persuade consumers to mould in a rely manner. Communication tush be used in many an(prenominal) an(prenominal) forms. It can be indite or spoken, a picture, an illustration, a product demonstration, or so kind of body language, or a combination of the communicative and visual. Communication could also be symbolic, such 8 Advertising and gross sales Promotion as high price, a unforgettable company logo, or striking packaging, communicating almost supererogatory meaning as desired by the marketer.

fit communication can elicitation favourable feelings and emotions that put consumers in a more open frame of mind thereby encourage and leading to bargain for action. In fact, communication can influence as a bridge amongst marketers and consumers and also mingled with consumers and their socio-cultural environments. The study of communication has a long and varied tradition. The scholars of classical Greece and Rome studied blandishment (communication). Since those early times, how people stretch out among themselves, has been a subject of considerable interest. The original word, communis, is from Latin, meaning communal. The word communication is derived from this Latin word. To communicate is to share roughly idea,...If you want to get a full essay, order it on our website: Ordercustompaper.com

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