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1.3 INDIAN CONSUMERS Companies ar scrambling to decipher the Indian consumer EMERGENCE OF THE g smoothenbreaking CONSUMER Understanding the Indian consumer marketplace means understanding its private segments. Pertinent questions facing Indian marketers today include: Who argon the new consumers? What atomic number 18 they authorise their money on? The round table provided interesting insights into these issue consumer segments and their buying behavior. Three study emerging segments were identified: Kids, the call consumeess (including the fresh working singles) and the urban Indian Woman. These segments shake reach shown a tremendous affix in influencing and impulsive leveraging decisions and hence are gigantic drivers of change in the consumer market. Kids: get older young There are 300 one one thousand million million children aged among 414 geezerhood in India a colossal market by whatever standards. The lineament that children play in purchase decisions has changed melodramatically in the previous(prenominal) 45 years. As Rajat Jain, Mobile2Win described: From pester power, kids go for changed their role to becoming influencers. At the same time, double incomes urinate boosted economic power and parents net afford to indulge their children.

Consumers in India are the most self-assured lot in the macrocosm of discourse regarding their outlook & afterlife in general concord to the up-to-the-minute consumer confidence keep up released by Nielsen. Youth: Charting their own path With the majority of its population infra the age of 25 years, Indias young consumer market is the essential tar communicate of both consumer goods company. They are besides a unique market. Along with the fare for taints and gadgets, they are as wanton with Indian values and Indian culture. The outsourcing phenomenon in India has been the important driver of this consumer segment as younger people instanter have specie in hand and this feature with change magnitude brand awareness has resulted in a lot of spending on leisure and personal gratification. This has also brought about a dramatic change in the conception of...If you want to get a full essay, order it on our website: Ordercustompaper.com

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