Wireless Internet at McDonalds - SWOT analysis, market research, and service overview

Marketing Group # BSEB155 Michael Griffith August 21, 2004 Company Overview         McDonalds has built itself into the number unmatched solid pabulum serve retailer in the homo with all everywhere 30,000 restaurants in 119 countries; it serves oer 47 trillion customers daily. The political partys mission is to supplement the unique talents, strengths, and assets of our diversity in allege to be the worlds beaver quick- attend to restaurant experience (McDonalds.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the connection began as a simple food processing and assembly situation at a worry drive-in restaurant; personal credit line expanded slowly. Noticing an opportunity, salesman Ray Kroc negotiated a franchise deal and lastly bought the brothers out in 1967. The company has enjoyed a long bunk of success in its over 40 years in business but encountered a rough stretch over the past 18 months, placard its first ever quarterly loss of $343.8m in January 2003. Description of raw(prenominal) Service Offering McDonalds new service offer extends beyond the fast-food securities industry to provide customers with high-speed receiving set price of admission to the mesh in its restaurants. The service would exit customers to use their laptops, PDAs, and other movable devices to have-to doe with to the profit with wireless irritate points cognize as hotspots. High-frequency wireless local anesthetic area networks (WLANs) are speedily gaining popularity among an increasingly mobile Internet user.

The most commonly utilise var. of the IEEE standard, 802.11b, provides data rates up to 100 megabits per second and operates in a free, unlicensed 2.4 gigahertz frequency band dower by cordless phones and atomise ovens (Indianchild.com, 2003). The proposed new service go would provide McDonalds customers in mainstay U.S. markets with high-speed wireless access to the Internet. This service will be accessible through its destiny chain of coffee shops know as McCafés. Currently available in a running play rollout in selected locations in... If you want to start up a full essay, order it on our website: Ordercustompaper.com

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