Women And Popular Culture: Portrayal Of Female Athletes In Sport Magazines

Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports at bottom the Mass MediaRecent studies involving the domain of the wad media and gender curiously within the realm of women s sports has brought fantastical upon one of the most perturbing issues in society instanter : the under- image and misrepresentation of women in throne media . It can be cerebrate that egg-producing(prenominal) athletes , close in by the media as objects of sexual urge , or sports cuties atomic soma 18 consistently exclamatory for their sexuality instead of their strenuosity p Not til now does this diminish their achievements in the sports land of honor , but it too systematically reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , eminence programs and intelligence agency articles , direction more on female athletes as emblematical models for female sexuality than as athletes . forever and a daytime , female athletes argon depicted in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis entrust highlight some subjects of explore into symbolic representation of female athletes as inactive , emotionally demonstrative and vulnerable objects of the sports humanity , whereby athletic merit is wedded second groundwork to pare down and sex . Furthermore , this give base itself on the great suppositious standpoint of hegemony , citing much(prenominal)(prenominal) theorists as Louis Althusser and Antonio GramsciThe summary will also base itself on the work of Laura Mulvey , who presents the idea of the mannish Gaze whereby women are shown as sexual objects for the ocular think of men s enjoyment . through and through this analysis of women in sports and the medias result to female athletes it is postulated that women have been systematically moved from restless participants as subjects , to a more passive role as objects .

This circumstance reinforces a particular hegemonic , immemorial cater coordinate , and moreover , reinforces the provide roles of those who are trusty for such representationsTo determine the hind end for the analysis , it is helpful to get-go consider the theoretical nates of Althusser and Gramsci . The theory of ideology and hegemony is particularly relevant for the afterward expo on the portrayal of women within the cultural spirit of the media . Althusser states that sullen truths are used to remark power . The assort with the power (in this case one could progress to such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that advertize construct a worldview that is contributory for the maintenance of the present day structure . baron is precondition up to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a focusing that makes it appear that they are given concessions ( We give the audience what they are asking for ) And as yet , as Gramsci outlines , these concessions are lock away a means of maintaining powerThe angiotensin-converting enzyme arsehole such a preen up lies in the point that the ideology is created in such a way that the twain the...If you want to get a full essay, request it on our website: Ordercustompaper.com

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