Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

1 Executive summary pure is currently the troika most acknowledge crack in Britain and it is commonly associated with the individualism of its founder Richard Branson. Branson is non your typical corporate clienteleman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgins best known handicraft operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are as well involved in trains, finance, internet services, around the bend drinks, mobile phones, cars, wines, publishing, and espousal wear to name but a few. Although Virgin has successfully developed a differentiation schema in to each one of these sectors, some of the groups companies are currently experiencing financial difficulties. Through a work up summary, we identify four main strategic issues that will regard Virgins proximo success: *Leadership - how to foste r a new(a) Branson that will be able to lead Virgin manger its new challenges? *globalization - how to leverage the Virgin brand perception in the UK to an international one? *Reorganization - how to organize much(prenominal) a large issuance of different companies with different dividing line focus? *Financial bodily structure - how to structure the companys capital for an optimal return on coronation?

Following a through analysis, development tools such as the BCG matrix, leadership model analysis and Internet analysis, we reason that in order to survive, the Virgin brand has to become global. We expect that bu ilding a leading ecumenical Internet portal! , loose access to all Virgins business, is critical some(prenominal) for globalizing the brand and for managing the different business trough one platform. Furthermore, we believe that Virgin should finance its elaboration to the electronic commerce by raising money in the capital markets trough an initial public offering of its shares. 2Project background knowledge Virgin is the third most recognised... If you necessity to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper