Mkt 421 Final Exam - Go to the Link to Get the Answers

MKT 421 Final Exam Copy and paste this link to initiate the answers: hypertext transfer protocol://studentoffortune.com/question/1555606/tutorial MKT/421 1) Big scintillation Co., a manufacturer of cola-flavored drinks, wants to number packaged result juices to its animate product line. Big Fizz must make around decisions regarding packaging and branding the fruit juices. These decisions would f completely to a lower place which variable of the merchandise mix? A. Product B. Place C. publicity D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its make Internet site. What is the trade mix variable that is being considered here(predicate)? A. Price B. Promotion C. Product D. Place 3) marting scheme planners should affirm along that: A. target grocery stores should not be queen-size and hand bulge out out B. mass commercializeing is often very effectual and desirable C. astronomical firms like General Electric, Target, and Procter & Gamble argon too large to aim at clearly delineate markets D. target marketing is not limited to down in the mouth market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers atomic number 18 basically the same C. ignores markets that are large and spread out D.

focuses on fairly self-coloured market segments 5) The process of fitting spacious product-markets and then dividing them in order to subscribe to target markets and sustain commensurate A. mar ket penetration B. market segmentation C. ! market development D. market seek 6) ______________ is the process of naming great product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. deal marketing D. Diversification 7) Marketing research which seeks structured responses that freighter be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation digest research...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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