Ethel's Chocolate Lounge

Ethels burnt umber Lounges MKT100 Strayer Univer sit downy January 29, 2012 Consumer Buying Decision The figure of consumer buying finality that best describes the choice to indulge at Ethels is routine repartee behavior. This type of decision making typically deals with low-cost goods and function and require little decision time. Consumer elaborateness is a meaningful compute in buying decisions. Consumers ar usually familiar with the different labels of the return being considered. In this case, the familiar product would be chocolate. Many consumers have had draw with some brand of chocolate; Hershey and Godiva to name a couple. Ethels burnt umber Lounge is an upmarket tarry that allows consumers to enjoy chocolate date they affableize in an approachable comfortable halo. Consumer Spending set There are quaternity factors that influence consumer spending: social, pagan, singular, and psychological. The social factor can be descr ibed as having an upmarket and loosened atmosphere where consumers can socialize. The cultural factor describes what the consumer values or the type of social class. In the case with Ethels, consumers can relax in a lounge while enjoying their epicurean chocolate. The individual factor deals with things such as gender, age and personality.

Lastly, is the psychological factor. This factor deals with your perception, motivation, learning, and belief and attitudes. Consumer Motivation Factors Ethels Chocolate Lounge provides a relaxed atmosphere that allows consumers to socialize while enjoying gourmet c hocolate and drink. Often quantify after ! a toilsome days work, hatful are sounding for a place where they can sit back, relax, enjoy good food and socialize with friends. They are looking to go somewhere that is classy, all the same comfortable. Ethels certainly provides these things. new(prenominal) factors to be considered are previous experience, interest, perceive risk of contradict consequences, situation and social...If you want to get a full essay, range it on our website: OrderCustomPaper.com

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