'Fast Food Popularity in China Essay\r'

'Examine the reasons for the frequentity of unfaltering fodder restaurants in your country. When, why, and how dumbfound these restaurants become so popular? (Cause) parade the impact of this popularity on your country’s culture, i. e. , food for thought, health, economy, lifestyle. (Effect) You allow need to do close research on the speedy food chains growth, menus, nutritional background, personal credit line models, and perhaps more(prenominal). Your research should include more than unrivalled fast food restaurant. Recently, McDonald’s announced their jut to expand outlets from 1300 to 2000 by the end of 2013 in mainland China.\r\nIt is account that the main purpose is to compete with KFC, which is the largest quick help restaurant brand in China with oer 4,200 restaurants in more than 850 cities across China. The growing broad marketplace and politic strategies taken by restaurants fasten fast food popular in China; this in turn has a great ex ploit on China’s economy, culture and health. there are several of causes for fast food popular in China. On the first place, the growing market and industry attract plenty of fast food restaurants.\r\nChina’s fast food market worth over 700 one thousand thousand yuan in the run short year and had a rapid fastnessâ€about 12 percent in the recent several years. Furthermore, the market is estimated to grow to 1400 billion yuan by 2015. The second main cause of this popularity is some strategies taken by fast food brands specially localization. think KFC for example, the brand adds many localized ingathering like Beijing Chicken Roll, tomato bullock block soup and corn salad to meet Chinese consumers demand. The popularity alike brings some imports especially for Chinese culture.\r\nFirst, the replace reflects on food consumption habits. For example, Yum! China’s menu is dominated by meat-rich food drop for breakfast. Furthermore, fast foods are b ecoming affordable by most muckle so that the brand opens or so one third of its restaurants in countryside. Second, traditional espouse has been influenced with spousal services provided by some fast food brands. Nowadays, to compare with Chinese traditional, extravagant and shoddy weddings, more and more young people in China prefer smaller, easier and cheaper weddings.\r\nMany fast food restaurants change to this tendency like McWedding offered by McDonald’s, which is held by restaurant assistants with a more intimate and little costly way. In short, fast food popularity has an effect on Chinese eating habit and wedding tradition. Also, the popularity has an effect on economy. For one thing, it increases the receiptss for economy. The revenue of fast food industry in 2011 is $74. 8 billion which benefits the economy in turn. More important thing is that the revenue will keep growing at the rate of 14. -15. 0% in the next fin years.\r\nFor another thing, it influe nces the agriculture. With the explosive development of fast food industry, many grain farms are out of use. In 2011, there are roughly 700 thousand hectares of cultivable land are reconstructed to raise strain or fowl instead of growing grains. As a result, China needs to rely more on importation and increase grain imports. In 2010, China imported 927 (1000 MT) wheat, while in 2012, nearly 3200 (1000 MT) wheat were imported.\r\nIt is obvious that the popularity benefits China’s revenue while harming the agriculture foundation. Finally, the popularity also carries two problems for people’s health: obesity and diabetes. The number of sound people has grown from 18 to 100 cardinal in the last 5 years with the rapid development of fast food industry. As a result, many complications like high blood drag and diabetes become more common in China.\r\nTake diabetes for example, there are over 92 gazillion adults suffer from diabetes and the costs of diabetes make up nea rly 1. % of GDP. It is undeniable that fast food restaurants make Chinese people cost a lot on their health especially on the treatment of diabetes. In conclusion, the pursue towards maximum profits and proper strategies contribute to the popularity of fast food in China, as a result, China’s culture, economy and Chinese health. In the foreseeable future, the popularity of fast food will last for a lone time and will have long-term effects in china.\r\n'