'Influences affecting consumers buying fashionable clothes\r'

'Subject : Influences affecting consumers barter foring fakeable clothes There ar many varied factors which could afect the buying behaviour of the consumers when it comes to way of life and clothing. There atomic number 18 two qualitys of behaviour,the individual type which depends on the individuals tastes and the environmantal type which depends on burnish and society. We excessively bare in mind that most of the heap we cater for, range from an progress of 15 to and age of 30 years. As i mentioned previously farming is a very Copernican factor when it comes to the return of clothes and fashion and we are very assured of it since our company is situated in india.\r\nEven at a time with the idea of globilization in todays young tidy sums minds, in that respect is straightforward-tempered a tendency to follow the hoidenishs tradition or habbits which changes the buying behaviour of our capability customers drastically. Therefore we take up to cater and adapt to the countrys traditions and wants. It would be a spoilt mistake to try and sell clothes that go against these peoples nicety or religion, because they simply wont buy them. neverthe slight this dosent mean that we shouldnt produce clothes that go against these peoples culture since in the country thither is a sealed percentage of people not following this culture or same tradition.\r\nThis percentage is called the sub-culture which is very distinguished for our company. As a fashion clothing forge company we should pass off in mind gender. right away gender are more or less equal so it is of the essence(p) to balance the assembly line we have for both sexes. Age is also important as i mentioned in a higher place. We must cater for the volume age group. Lifestyles also shouldnt be neglected. this area is exceedingly important when it comes to producing clothing. Since our main market are students there are two factors which enamour their lifestyle. One baffle are th e reference groups and aspiration groups.\r\nA swell example of these are famous people know to these students bid singers or actors. These people manage to set off any kind of fashion ranging from all sorts of eldritch fashion back to old fashioned slipway of dressing. Therefore its hard but important to keep up to date wit these changes in fashion so that we can supply our customers with what they want. Another influence is family. Many times students are represented by the parents but its not that common anymore. Its more probably that they are represented by an older fellow or sister. Social crime syndicatees are very important to look at when producing clothes.\r\nIn a country one finds different social classes and therefore there is a choice. We either cater for all the different classes or choose the class which has the majority of potential buyers. For example the Upper social class are more likely to buy a upright neet shirt or trousers whilst the middle social cla ss would be happy wit a jersey and a pair non classy trousers, for example jeans. merely since we are catering for a group of people who are students they are more likely to buy new fashion so we have to match their needs buy selling them what they want like the latest fashion at a damage that can satisfy their income.\r\nAnother factor that i think should be mentioned is the marketing effort shown by the employees for hight customer recognition. If this is done it puts a vital good light on our brand and outlet. They should do their take up to please the customer so that the customer gets a good impression and leaves the shop satisfied. All the factors mentioned above are very important and should be followed up to obtain a higher sales volume. They should be researched and examined and also kept up to date as much as possible. If this is done the company leave have great success not only with its present customers but also with new ones to come.\r\n'