Fly Dubai Airline Essay Example | Topics and Well Written Essays - 1750 words

wing Dubai Airline - Essay ExampleReference is made, as an example, to a particularised company, the Fly Dubai air duct. The above unbendables avails are described and evaluated so that the concept of character reference of serve, as applied in modern cockeyeds, is fully understood. 1.2 Service firms, description and types The key objective of service firms is the provision of work of various types to the public. Different criteria have been used in the literature for describing service firms. jibe to Faulkner & Campbell (2006) service firms are concerned with providing customers with an experience (Faulkner & Campbell 2006, p.504). Moreover, Jin (2005) notes that the service firms represent a high percentage, about 60%, of the markets of developed countries (Jin 2005, p.37). ... The first category incorporates those firms providing services directly to the consumers, such as a hairdressing the routine category incorporates a high range of service firms, including firms of fering legal, accounting or advertising services (Onkvisit & Shaw 2004, p.300). 2.0 Fly Dubai airline 2.1 Profile and business activities of the company Fly Dubai is a low cost airline based in Dubai (Fly Dubai 2012). The firm was established in 2008 (Fly Dubai 2012). The firm offers a wide range of destinations, including India, Kuwait, Syria, Egypt and Jordan (Fly Dubai 2012). Recently, the firm ordered 54 new aircrafts, which, along with the firms existing aircrafts, will help the firms fleet to significantly increased (Fly Dubai 2012). 2.2 Quality of service delivered by the company In Fly Dubai, the quality of services is among the organizations objectives. Still, failures have not been avoided. According to a Customer scoring published by SkyTrax in 2012, Fly Dubai is scored with 6.7 out of 10 in regard to the quality of its services (Figure 1, Appendix). Different reasons are used for justifying the above score for example, one of the customers, the first in the list of cust omers participated in the relevant scoring, highlights the delay in departure as one of the firms major problems (Sky Trax 2012) himself, he faced a delay of 5hrs when decided to travel using Fly Dubai (Sky Trax 2012). Another customer, 5th in the list, notes that customer service in Fly Dubai is non-existent (Sky Trax 2012). Again, the delay in departure, as resulted to the missing of the connection flight, is highlighted as the firms key problem (Sky Trax