Swot analysis of Tesco plc Essay -- essays research papers

Swot analysis of Tesco plcWe all know Tesco as a food retailer, and we know that they are in constant quantity competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the sidereal solar day to day tactics that have to be devised to stay the number unmatchable food retailer in the United kingdom today.I am going to decompose Broughton Parks Tesco and their possible competitors Swot AnalysisFirstly, tetrad main goals, under which these particular four are Strengths1.Tesco is about a strong UK core business. exist year the industry saw roughly very marginal growth as a whole, however Tesco continued to grow beyond the market by offering better value for money and through getting cheaper.2.To be as strong in non-food as in food. The market for non foods (such as frock entertainment cleaning products) is worth seventy five billion pounds in the UK today. You can see through the growth of their dot.com business which now has over four hundred and fifty thousand users and is the largest grocery online retailer in the world, and through the success of tescos personal finance with over 1,5 million customers that they are making some real in roads into non foods.3.International growth, Tesco have 30% of their stores outside the United Kingdom and plan to make it 45% by the end of conterminous year, and will be approached through central Europe and trough Asia4.To have the most loyal and committed staff.Tesco as a company uses clear value to underpin what they do. Their core purpose is based on Creating value for our customers to earn their life time loyalty?Tesco have invested one billion poundsTesco believe that one of they offer the best quality on a broad range of products and believe that they offer the best value. They have invested one billion pounds since 1996 on the stir up to reduce prices to customers and that continues to build as they go in to 2004. They offer outstanding customer service, every customer is offered help at the checkout. Location and convenience is other reason to choose Tesco, they have introduced a staggering 200 in the last two years that stay open 24 hours a day and they plan another 1540 new express stores, which are Tesco mini sto... ...onsolidated balance sheetFixed assets m Fixed assetsIntangible Assets 154 Intangible Assets open assets 11,032 Tangible assetsInvestments 317 Investments add together Fixed Assets 11,503 Total Fixed AssetsCurrent assets Current assetsStock 929 StockDebtors 454 Debtors due within one yearShort term investments 225 short-run investmentsCash at bank and in hand 445 Cash at bank and in handTotal Current Assets 2,053 Total Current AssetsCreditors -4,809 Creditors Amounts dropping due within one yearWorking Capital -2,756 Net current assets (liabilities)Total assets less current liabilities 8,747 Total assets less current liabilities tenacious Term Liabilities -2,741 Cr editors Amounts falling due after more than one yearProvisions for liabilities and charges -440 Provisions for liabilities and chargesNet assets 5,566 Net assetsRepresented by Capital and militiaOrdinary share capital 350 Called-up share capitalShare premium 2,004 Share premiumOther reserves 40 Other reserves wage and loss account 3,136 Profit and loss accountOrdinary shareholders funds 5,530 Equity shareholders fundsMinority interests 36 Minority interestsCapital Employed 5,566 Total capital employed